Job Description
Key Responsibilities And Tasks
- Understand the importance of customer empathy, utilizing informal and formal sources to get closer to customers
- Describe what a customer journey is, the stakeholders involved and why it is important to our business
- Analyze data from a range of sources, for example macro/regulatory/cultural/medical/technological trends
- Develop value propositions, why they provide competitive advantage and how they are developed through the understanding of the customer’s desired experience
- Support the team and provide information to help validate and assess the commercial impact of value propositions
- Understand cost-effectiveness and the key drivers of value for stakeholders, and help build compelling arguments to support value propositions
- Draft brand’s benefits and positioning, and how it dictates the marketing strategy, decisions, plans and supporting materials
- Understand scenario analysis and know how to interpret key data and identify possible actions for the future
- Support portfolio management through analysis and cross functional working
- Support the cross-functional team, as briefed, in the launch planning process to bring launches to life effectively and efficiently
- Network with peers to understand best practices and lessons learned within the organization
- Participate, where possible, in the building of business cases and know where to access the required inputs
- know the tools we use to track and report our brand’s equity as well as our business and apply the results of my analysis to shape priorities
- Identify and socialize key performance indicators to measure the success of a given initiative
- Develop, execute and evaluate the marketing plans and support it, leading certain initiatives, making informed choices at key milestones
- Develop messaging that is relevant and engaging for audience when delivering internal presentations
- Understand the importance of making choices in identifying the key messages for external audiences
- Participate in agency briefings and feedback sessions
- Build collaborative external partnerships that will deliver brand strategies and increase Johnson & Johnson’s competitive advantage
- Collaborate with the people who work with and be able to bring individual goals together to develop a shared vision of success
- Field time: 40% as a KPI
Main Interactions And Reporting
- Main interactions: Cross functional interactions with Sales, Market Access, Medical Affairs, Supply Chain, Finance, Management Board, external stakeholder
- Reporting to the Business Unit Leader for KSA
Qualifications
- Life Sciences or business-related bachelor’s degree. (MBA is desirable).
- Experience in Oncology or Hematology will be considered as an advantage.
- A minimum of 6 years industry/ business experience, within different functional areas, sales, marketing, medical and/or market access with proven cross-functional leadership without authority
- Fluency in Arabic and English language is required.
- Strong in building bridges and alliances across functional and regional boundaries in order to deliver value
