Job Description

Key Accounts Executive – Modern Trade

Key Accounts Executive is responsible for managing modern trade accounts, driving sales growth, and building strong relationships with clients. The incumbent plays a key role in meeting sales targets, promoting GMG’s product offerings, analyze sales performance, monitor KPIs, generate insights for commercial decisions and ensuring high levels of customer satisfaction within the assigned modern trade accounts. This role is central to GMG’s expansion strategy and commitment to delivering exceptional service in the consumer market.

Job Description:

The incumbent role involves tracking and reporting daily, weekly, and monthly sales performance against targets by channel and customer, while analyzing sell-in/sell-out trends, SKU contribution, and customer profitability.

It includes preparing dashboards for commercial reviews and business planning, identifying risks, opportunities, and trends across product lines and regions, and supporting annual and quarterly planning through historical data analysis.

The position consolidates forecasts from sales, marketing, and trade marketing teams, maintains SKU-level forecast files, and communicates execution priorities and activation calendars to the field force.

It also entails monitoring visibility KPIs, planogram compliance, and in-store promotional execution, collecting field data to validate performance, and aligning with trade marketing on POSM usage and brand compliance.

Additionally, the role tracks product availability and SKU-level distribution using internal and third-party data, supports gap-closing actions by flagging underperforming stores or regions, and analyzes listing compliance to identify lost distribution opportunities.

Insights from distribution analysis feed into commercial and field planning processes.

Building strong customer relationships and initiating listings for new product developments or price increases are also key aspects of the role.

Functional / Technical Competencies:

The incumbent should demonstrate strong communication and coordination abilities, with a solid grasp of FMCG in-store execution dynamics and seasonal promotional trends.

Familiarity with field audit and compliance tracking tools is advantageous, along with a sharp commercial mindset and meticulous attention to detail.

Proficiency in Excel and data visualization tools such as Power BI or Tableau is essential for effective performance tracking and reporting.

Prior experience in FMCG or retail analytics is preferred, supporting the ability to interpret data and drive actionable insights across commercial functions.